i build brands and products that challenege the status quo...


hi, i'm sergio! i'm based in tallinn, estonia, and i consult with companies on brand and product strategy, go-to-market, and fundraising. over the last 12 years i’ve specialized in consumer products; specifically, beauty and fashion, marketplaces and saas, focusing on brand, guriella and product marketing, with technical expertise in blockchain, ecommerce, and financial services software. when i’m not working on drooler (@drooler.app), i'm live streaming pokemon and sports cards on and whatnot (@surgieboi); or, watching my favorite teams — @bengals, @manutd, @redsox, and @sixers.


backendless ecommerce platform
web2 + web3 digtal wallet
web3 marketplace for sports cards
headless commerce storefront


the international expansion playbook: a guide to launching a cross-border ecommerce brand
nft producer
open source contributor
faux freckles: a temporary freckle adhesive

“it is rare that you come across a talent like sergio. i’ve had the pleasure of knowing sergio for more than 6 months, during which i worked with him on some of the well known brands like rag and bone, the frye company, juicy couture and many more. above all, i was impressed with sergio’s ability to deliver a high quality products every time. and, of course, his ability to come with amazing ideas to solve some of the challenges we face always awes me. sergio will be an asset to any team.”

lemuel gebreselassie

senior qa engineer, nordstrom

brand experience

ag jeans anatasia beverly hills august getty atelier blo bar buscemi culprit underwear danier davines definitive sound derek lam dolce vita finesse fisker automotive gelish nail j brand jeans john varvatos juicy couture lexus napoleon perdis parlux pevonia polk audio rag & bone sas safety sonos strike oil the frye company toyota turbo power

“i personally had the opportunity to work with sergio and in his time at sas safety he showcased his professional talents in design & development. he’s a definite asset, diligent in his approach and a motivated, self-starter with the ability to work solo or in a team environment. given his extraordinary skill set, any company would benefit from having sergio on their team.”

jimmy rushing

national sales account director at sas safety